The quality of the brief determines the quality of the outcome — and most briefs are underspecified. In this conversation, two founders who have been through our design process share what they learned, what they would do differently, and how they now brief design partners.
Topics range from the importance of sharing business context, to how to give useful feedback, to what success actually looks like when the project ends.
Topics covered: design briefing, client-agency collaboration, feedback culture, measuring design ROI.
