In this video, our creative director walks through the complete brand project for a fast-growing fintech startup: the discovery process, the strategic brief, early concept directions, the client feedback sessions and the final identity system.
You will see how we moved from a generic, trust-deficit brand to a confident, differentiated identity that now drives their sales collateral, product UI and investor materials.
Topics covered: brand strategy, logo design, colour system, typography, brand guidelines, rollout.
