{"id":3294,"date":"2025-05-20T09:00:00","date_gmt":"2025-05-20T09:00:00","guid":{"rendered":"https:\/\/demo.webshowcase-india.com\/bokaapdesign\/insights\/inside-the-brand-how-we-rebranded-a-fintech-startup\/"},"modified":"2026-06-03T11:12:15","modified_gmt":"2026-06-03T11:12:15","slug":"inside-the-brand-how-we-rebranded-a-fintech-startup","status":"publish","type":"insights","link":"https:\/\/demo.webshowcase-india.com\/bokaapdesign\/insights\/inside-the-brand-how-we-rebranded-a-fintech-startup\/","title":{"rendered":"Inside the Brand: How We Rebranded a Fintech Startup"},"content":{"rendered":"<p>In this video, our creative director walks through the complete brand project for a fast-growing fintech startup: the discovery process, the strategic brief, early concept directions, the client feedback sessions and the final identity system.<\/p>\n<p>You will see how we moved from a generic, trust-deficit brand to a confident, differentiated identity that now drives their sales collateral, product UI and investor materials.<\/p>\n<p><strong>Topics covered:<\/strong> brand strategy, logo design, colour system, typography, brand guidelines, rollout.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A behind-the-scenes walkthrough of a full brand identity project \u2014 from first brief to final rollout.<\/p>\n","protected":false},"featured_media":3321,"template":"","meta":{"_acf_changed":false},"class_list":["post-3294","insights","type-insights","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/demo.webshowcase-india.com\/bokaapdesign\/wp-json\/wp\/v2\/insights\/3294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.webshowcase-india.com\/bokaapdesign\/wp-json\/wp\/v2\/insights"}],"about":[{"href":"https:\/\/demo.webshowcase-india.com\/bokaapdesign\/wp-json\/wp\/v2\/types\/insights"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo.webshowcase-india.com\/bokaapdesign\/wp-json\/wp\/v2\/media\/3321"}],"wp:attachment":[{"href":"https:\/\/demo.webshowcase-india.com\/bokaapdesign\/wp-json\/wp\/v2\/media?parent=3294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}