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Website Design & Development

GEPL Capital

Redefining digital presence for India's leading full-service brokers

What We Did

Positioning Strategy
Content Strategy & Writing
UX and UI Design & Development

The Client

GEPL Capital is a boutique financial services and investment advisory firm with over 25 years of experience. Known for its expertise and customer-centric approach, GEPL Capital serves a diverse clientele, from first-time investors to seasoned experts, offering a wide range of financial solutions. As the financial sector increasingly embraces digitalisation, GEPL Capital recognised the need to revamp its website to better cater to a broader audience and enhance the experience for its existing clients.

The Brief

GEPL Capital partnered with Bokaap Design to redefine its online presence, aiming to:

1.

Expand Audience Reach: Attract a broader audience, including first-time investors, with a platform that facilitates easy access to GEPL Capital’s services for those starting with minimal investments.

2.

Modernise the Visual Identity: Update the website’s design to position GEPL Capital as an authoritative thought leader in the financial sector while maintaining approachability.

3.

Improve User Experience: Provide a seamless and intuitive user experience for both new and existing customers, ensuring easy navigation to the company’s digital solutions, tools, and resources.

Our Solution

Stakeholder Engagement and Research

Through workshops with GEPL Capital’s stakeholders and interviews with customers, we gained insights into the company’s culture, objectives, and user needs. A competitive analysis highlighted opportunities to enhance the website’s effectiveness.

Site Architecture

We developed a user-focused site architecture featuring the following:

  • Personalised Landing Pages: Dedicated pages for Beginner, Intermediate, Expert, and NRI investors to ensure relevance and appeal.
  • Dual Navigation System:
    • New Customers: A guided journey to explore GEPL Capital’s offerings.
    • Existing Customers: Quick access to tools like calculators, tech products, and financial resources.

Logical page categories with clear headers streamlined navigation and reduced users’ time searching for information.

Bokaap has a great team who can put down what you want in a user-friendly way. Their sense of design and aesthetics is one of the best I have seen.

Working with Niraali and her team was a big learning for us as well – their creative, systematic and professional approach is a rare combination to find.

-Ruchi Mehrotra Pinto, Investment Manager, GEPL Capital

Design & Development

Wireframes & UI Design

The design process began with wireframes tailored to meet the specific needs of GEPL Capital’s diverse user base. Key focus areas included highlighting investment deals to attract new users, creating guided funnels for different investor profiles, and presenting products and services in a clean, uncluttered layout. Building on this foundation, we crafted a modern interface that balanced GEPL Capital’s long-standing legacy with the preferences of younger, tech-savvy investors. The design achieved a fresh yet professional aesthetic by leveraging brand colours, modern typography, and dynamic visuals.

The content was carefully streamlined for clarity, with strategically placed call-to-actions (CTAs) to optimise conversions. The responsive design ensured a seamless, mobile-friendly experience across all devices.

Development

The website was built on a robust CMS, enabling seamless content updates. Additional features included:

  • Integration of calculators, APIs, and existing tools.
  • Optimisation for fast loading times to enhance user experience.

This streamlined approach ensured the website was effective, intuitive, and future-ready.

 

Working with traditionally run businesses like GEPL Capital is always a rewarding challenge.

Many have yet to explore the benefits of investing in UX/UI design. We prioritised educating the client on our research-driven approach, outlining each step of the process during the project kickoff. This transparency ensured alignment and collaboration throughout the engagement, turning the client into a true partner in the project’s success.

X

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